Establishing territories/trade areas
Establishing territories/trade areas
Working with brokers and franchisees to locate and recommend high potential trade areas
Assisting franchisees with identification of quality sites within the trade area
Site visits
Site acceptance request
Committee decision
Design & construction support during the whole process
Restaurant layout
Signage and core brand elements
Equipment and small wares
Each new franchisee is assigned a Regional Franchise Manager (RFM) who provides essential ongoing support to aid in all day-to-day restaurant operations.
The Regional Franchise Manager provides franchisees with information and support on best practices that address development, training, budgeting, restaurant accounting, customer service, re-image & facility, restaurant operations, and marketing.
Our field operations team has extensive experience and is always available to share that knowledge.
Strategic new market entry planning: Competitive assessment, brand positioning training, consumer research support and menu option recommendations that are locally relevant.
Providing business intelligence: Brand Tracker and Market Data to make data driven decisions
Grand opening support including a robust kit of assets
Continuous innovation through brand initiated campaigns and initiatives to build Brand Equity
Variety of innovative ready-to-launch products such as limited time offers
Digital off-premise channels to drive sales: Mobile App, On-line ordering..etc
Providing support to build annual market plans that drive awareness, sales and traffic growth
Continuous support for social media platforms
Our supply chain and quality assurance teams work hand in hand to ensure your food, packaging, equipment and distribution services are top performing, and provide your restaurants with all the materials and equipment needed to consistently deliver the great tastes of Texas to your guests following our high standards and ensuring food safety.
We always think locally first, act regionally and leverage our purchasing capability globally. This means we will always try to source products that meet the brands specifications locally whenever possible. When products cannot be cost-effectively sourced locally, we then look next to regional supply sources. All of this is part of how we focus both on quality products and your business profitability.
Core menu and ingredients – defines our brand
Kitchen systems – delivers our brand promise
Distribution – ensures the right product is delivered on time
High quality QA systems protects the brand and your investment
Our goal is to provide your restaurant business the highest quality at the best landed cost.
