Real Estate / Construction

Market Planning

  • Establishing territories/trade areas

  • Working with brokers and franchisees to locate and recommend high potential trade areas

  • Assisting franchisees with identification of quality sites within the trade area

Site Approval

  • Site visits

  • Site acceptance request

  • Committee decision

Design and Construction

  • Design & construction support during the whole process

  • Restaurant layout

  • Signage and core brand elements

  • Equipment and small wares

Training and Operations Support

  • Each new franchisee is assigned a Regional Franchise Manager (RFM) who provides essential ongoing support to aid in all day-to-day restaurant operations.

  • The Regional Franchise Manager provides franchisees with information and support on best practices that address development, training, budgeting, restaurant accounting, customer service, re-image & facility, restaurant operations, and marketing.

  • Our field operations team has extensive experience and is always available to share that knowledge.

    • Strategic Business Planning
    • Training Restaurant Support including MIT Training - (5) week course required attendance by Owners and two managers per restaurant
    • System Initiatives
    • Cascade Training
    • Execute in-restaurant and Local Store Marketing activities

On-going Marketing Support to Franchisees

  • Strategic new market entry planning: Competitive assessment, brand positioning training, consumer research support and menu option recommendations that are locally relevant.

  • Providing business intelligence: Brand Tracker and Market Data to make data driven decisions

  • Grand opening support including a robust kit of assets

  • Continuous innovation through brand initiated campaigns and initiatives to build Brand Equity

  • Variety of innovative ready-to-launch products such as limited time offers

  • Digital off-premise channels to drive sales: Mobile App, On-line ordering..etc

  • Providing support to build annual market plans that drive awareness, sales and traffic growth

  • Continuous support for social media platforms

Supply Chain Footprint

Our supply chain and quality assurance teams work hand in hand to ensure your food, packaging, equipment and distribution services are top performing, and provide your restaurants with all the materials and equipment needed to consistently deliver the great tastes of Texas to your guests following our high standards and ensuring food safety.

We always think locally first, act regionally and leverage our purchasing capability globally. This means we will always try to source products that meet the brands specifications locally whenever possible. When products cannot be cost-effectively sourced locally, we then look next to regional supply sources. All of this is part of how we focus both on quality products and your business profitability.

Supply Chain and QA will focus on:

  • Core menu and ingredients – defines our brand

  • Kitchen systems – delivers our brand promise

  • Distribution – ensures the right product is delivered on time

  • High quality QA systems protects the brand and your investment

Our goal is to provide your restaurant business the highest quality at the best landed cost.

Come join us to bring the Flavorful,

Legendary Taste of Texas to the world